Why Choose Mineral Makeup?

Mineral Makeup – a Preferred Choice

Mineral makeup offers many benefits that other types of makeup cannot match. They are made from minerals from the earth that are ground into fine powders. The light texture of mineral makeup is the best alternative to many heavier liquid foundations that can clog your pores and wear off as the day goes on. Mineral foundation goes on lightly, creating a flawless and more radiant appearance.

Let’s explore the uses of mineral makeup in the beauty routine of women today and explain why it is different from other types of makeup.

The chemical difference

Mineral makeup has become a popular choice for women as not all mineral makeup is the same. It's important to look for options that are free of artificial fragrances and preservatives1. These can potentially cause skin irritation. Some mineral makeups have talc, bismuth oxychloride (which is a synthetically created white powder), or other additives.

This is one of the key differences between mineral makeup and traditional makeup: the ingredients used to create them. Makeup used traditionally tends to contain several chemicals, wax, or synthetic ingredients which can cause irritation to the skin and even trigger allergic reactions2.

Mineral makeup is made up of natural components that are kind to the skin, leading to reduced irritation and minimal blockage of pores3. It allows your skin to more easily breathe.

For women with sensitive skin or allergies to certain makeup ingredients, this option is safer and healthier.

The experiential difference

Another advantage of mineral makeup is that it offers superior coverage without feeling heavy or cakey on the skin. The fine powders blend smoothly with the skin, resulting in a flawless and natural finish that accentuates the skin's innate beauty. It can be easily layered so you can start out applying just a little and build as you go. This isn’t something you can do with a liquid foundation.

For women who desire makeup that remains intact all day long, mineral makeup is an excellent choice due to its ability to last for extended periods.

Demure Mineral Cosmetics

Sun exposure

Mineral makeup also offers other benefits for the skin by using ingredients such as titanium dioxide and zinc oxide that are in many sunscreen products.

However, loose mineral makeup can be applied differently (sheer or more heavily applied) and the ratio of product applied can vary widely from person to person. For the safety of our customers, we do not claim sun protection with regard to sunscreen strength in our Demure mineral makeup line.

Zinc oxide and titanium dioxide minerals can also be effective in reducing the look of redness, making them a great option for women with acne-prone or sensitive skin.

How to find the right makeup shade for your skin?

When selecting a mineral makeup shade, it's important to take your skin tone into consideration. Brands that produce mineral makeup usually offer a wide range of shades that cater to different skin tones, starting from light to dark.

This is what you should do to determine your undertone, which is the color that is beneath the surface of your skin. Colors can be classified as cool, warm, or neutral. Cool colors include shades of pink and blue, while warm colors consist of yellow and golden hues. Neutral colors are a blend of both cool and warm tones.

We have some helpful tips that can assist you in determining your undertone. Does your face have some redness or is it rosy? Do you tend to burn easily? Look at the veins on the inside of your wrist. Do they appear blue? If you answered yes to two or more of the above questions, you likely have a cool undertone. Does your face have a hint of olive or golden color? Do you tend to tan easily? Do the veins on the inside of your wrist appear green? You likely have a warm undertone if you answered yes to two or more of the above questions. If you can't tell whether your veins are blue or green, you likely have a neutral undertone.

Within the Demure mineral foundation line, all of the color names that end in “Warm” are suited for warm undertones. So Light Warm, Medium Warm, Medium Dark Warm, etc., are for warm undertones (olive/golden). Light, Medium, and Dark colors are for cool undertones. One of the unique benefits of loose foundation colors is you can mix them to get a custom shade or if your skin is more tanned in the summer.

To test if a shade is right for you, put a small amount on your jawline and blend it in. Make sure the shade blends easily into your skin and doesn't leave any visible line of demarcation. (Please contact customerservice@deluviausa.com if you would like a foundation sample to try.)

Your beauty routine

Let’s explore some of the ways women can incorporate mineral makeup it into their beauty routine.

Foundation: Mineral makeup foundation is a great way to even out skin tone and create a flawless base. Gently tap the mineral foundation into the brush, ensuring it is evenly distributed and not just sitting on the surface of the brush fibers. Then make a circular motion as you apply the minerals to warm them so they blend flawlessly with your skin. Use brushes that are made for minerals – some brushes are not meant for mineral makeup and with not apply smoothly.

You can find instructions for how to apply our Demure Mineral Foundation here so that you get the very best results from your application.

Concealer: You can cover blemishes, dark circles, and other imperfections by using a mineral makeup concealer.

Demure has three concealer colors to choose from that target different skin imperfections. First is our Original Yellow Concealer which is used for undereye circles and helps to offset purple and blue lines, broken capillaries, or visible veins. Our Bright Eye Concealer also targets undereye circles, plus brightens the eye area for a more awake, fresh look. It can be applied to the corner of your eyes as well as around your eyes. Our Mint Concealer is used to combat facial redness such as pimples and rosacea. It helps to diminish the look of redness and rough spots. Our Lavender Concealer helps to even out yellowish discoloring such as a bruise or birthmark.

Blush: Mineral makeup blush can add a healthy glow to your cheeks. Apply a small amount to the apples of your cheeks with a blush brush or angled brush and blend it in towards your temples. A little goes a long way and you can always add more if you need it.

Eyeshadow: Mineral makeup eyeshadow can be used to create a variety of looks, from natural to dramatic. Apply it with an eyeshadow brush, starting at the base of your eyelid and blending upwards towards your brow bone. You can also dab an eyeliner brush in a bit of water and create a wet liner with any color in the Demure line.

Lip color: Mineral lip color can add a pop of color to your lips. We have three options you can choose from – mineral lip gloss, mineral lipstick, and mineral matte lip.

Mineral makeup is ideal for special occasions because of its staying power - you want your makeup to stay put throughout the day or night.

Let’s talk about undereye circles    

Nothing can impact how refreshed and healthy you look than around your eyes. Here is a step-by-step guide on how to use mineral makeup to combat the look of undereye circles:

Prep the undereye area: Start by cleaning and moisturizing the area. This will help to ensure that makeup goes on smoothly and evenly. Apply a lightweight eye cream, such as our Hydrating Eye Cream or our Awakening Eye Gel to hydrate the area and help reduce the look of puffiness and dark circles.

Apply the concealer: Look for a shade that's one or two shades lighter than your skin tone to brighten the under-eye area. Apply a small amount of concealer to the area you want to cover and blend it in with a small brush or even better, a small beauty sponge. Start at the inner corner of your eye and work your way outwards, blending the product evenly as you go.

Finish with mascara: Finish off the look by applying mascara to your lashes. This will help to draw attention upwards and make your eyes look brighter and more awake.

It's worth noting that while mineral makeup can help to cover and diminish undereye circles, it's also important to address the underlying cause of the circles. Factors such as lack of sleep, stress, and dehydration can all contribute to the appearance of dark circles. Make sure to get enough sleep, stay hydrated, and manage stress levels to help prevent and reduce the appearance of undereye circles.

How to clean and store your makeup products

Caring for, cleaning, and storing your makeup products is important for maintaining their quality, effectiveness, and hygiene. Here are some tips on this:

Caring for Makeup Brushes: Makeup brushes should be stored in a dry, clean place to avoid bacteria growth. It is important to wash them regularly with a mild soap or brush cleanser, and let them air dry completely before using them again. We find our Antioxidant Foaming Cleanser is gentle on brushes. Avoid leaving brushes in a damp or humid environment, as this can cause the bristles to become brittle and lose their shape.

Antioxidant Foaming Cleanser

Caring for Loose Mineral Makeup: Mineral makeup products like eyeshadow, foundation, blush, and bronzer should also be stored in a cool and dry place away from direct sunlight. To prevent contamination, it's important to use clean brushes or applicators when applying minerals. It is also a good idea to tap the excess powder into the brush before applying, as this can help prevent fallout and waste.

Mineral makeup has become a popular choice among women who are looking for a natural and healthier alternative to traditional makeup. Its gentle, cleaner ingredients make it a great option for women with sensitive skin or those who are allergic to certain ingredients found in traditional makeup.


1 Reducing Phthalate, Paraben, and Phenol Exposure from Personal Care Products in Adolescent Girls https://ehp.niehs.nih.gov/doi/full/10.1289/ehp.1510514

2 Best Makeup for Allergies https://drbaileyskincare.com/blogs/blog/pure-mineral-powder-is-best-makeup

3 Benefits of Mineral Makeup. https://www.webmd.com/beauty/features/whats-up-with-mineral-makeup

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