How do you take care of your skin when you are 20? 30? 40? Older?

How do you take care of your skin when you are 20? 30? 40? Older? A Comprehensive Guide

Skin is our largest organ. It protects us from harmful bacteria, pollutants, and UVs. But not all skins are created equal, and certainly these genetic differences increase with age.

So how should we care for our skin at every age, from our 20s to our 60s and beyond? We'll delve into skincare routines and other essentials that help us improve our skin health. Spoiler alert: we’ll devote a paragraph or two to sun tan, sun burn, and sun damage. And skincare wouldn’t be complete with a word about beauty masks, so yes, we talk about them here.

Let’s dive in!

Rhetorical question: Is a Skincare Routine Important?

Whoever says “nah” to this question is ignorant. A consistent skincare routine makes a difference in maintaining healthy skin. A good routine addresses specific problems like acne, dryness, or aging. A good skincare routine is tailored to your own skin needs.

Even though the traditional steps of cleansing, moisturizing, and sunscreen apply to almost anyone (even Eskimos need sunscreen), what you do on these steps and what products you use must depend 100% on what your skin expects.

And honestly, that’s not a simple question.

Skincare changes with age

That sounds like a truism. But not. Have you ever heard someone complaining the product they’ve been using for-e-ver… just doesn’t work anymore? Their body changed, that’s what happened.

The formula in the product is still the same, more or less. But their skin has evolved; their hormones too. The health of their gut has also changed, usually for the worse. And that means our skincare routine must evolve.

In our 20s

The skin of a 20 year old is generally resilient. That’s the best time to establish a skincare routine slow down premature aging. Cleanse, exfoliate, and protect your skin from the sun. Sun damage occurs early in life: we love beaches and sunny spring breaks and long lazy summers topless on a towel. That’s when the God Sun starts breaking down the delicate balance of chemicals and structure that makes our skin healthy.

An effective way to exfoliate: do a mud mask with Deluvia’s Purifying Mud Mask. It is enriched with powerful minerals from the Dead Sea. You will feel clean, and that’s not just psychological.

In our 30s

That’s when our mirror starts telling us the first signs of aging: see these fine lines on your face, those circles under your eyes? It’s a good time to see a dermatologist, have a professional examine what we can’t see, and give us a new skincare roadmap.

At Deluvia, we love antioxidants to fight free radicals, the invisible enemy. We have an antioxidant serum containing vitamin C: our HydraSkin Facial Serum. Just try it out regularly for a few weeks; then write to Elly in Customer Service to let her know what you observe.  

Let’s say, we’re in our 40s now…

We know full well now that our skin is losing its elasticity at warp speed. It’s also generally drier, maybe even a bit scaly around the elbows. Our dark circles are more pronounced and we’ve got to work harder in the morning to conceal them.

The skincare routine of our 30s is a has-been by now. The byword is hydration, hydration, hydration. No direct sun on our face, and certainly no sun without sunscreen SPF 5000. Just joking. But an SPF 30+ offers good protection and we need it to shield our skin against UVAs and UVBs.

Exfoliation? Yes, but gentle. The cosmetics industry has been touting the marvels of hyaluronic acid and peptides and ceramides for the past 10-15 years. If you’re not a buyer already, time to change your mind. We need all the help we can get to repair the damage, get moisturized and keep the moisture in.

How do we take care of dry and mature skin?

It’s the age of easy irritation. We use gentle, hydrating creams and serums to avoid further dryness. We prefer products that don’t strip your skin of what is left of its natural oils.

At Deluvia, we are awfully biased in favor of our plant-based cleanser: Deluvia Antioxidant Cleanser. It’s a rich in botanical ingredients, free of alcohol and it doesn’t dry out your skin.

Antioxidant botanical cleanser

How often should we use hydrating masks? Unless your dermatologist says otherwise, we think a weekly mask will help boost the moisture level of your skin.

We hear people saying there’s no need for a toner, and it’s not practical time-wise to add that extra step in our daily skincare routine. We beg to differ. We have too many clients who tell us how valuable it is. And it’s not just old age wisdom. Youthful skin will benefit from it too.

Clean your face thoroughly, take a cotton pad with toner, and wipe it on your face. In 98.76% of the time, the pad will extract more dirt and makeup out of your pores. Ok, this figure is pulled out of our magic hat, but we can say “most of the time” without lying. If you don’t do it regularly, just try it and see for yourself.

Nighttime Skincare Routine

Skincare routine is not just morning. No, no, no. It’s morning and evening. Every working woman, every mother knows this. But young women tend to ignore it, or they do it once a week maybe.

Nighttime skincare routine helps our skin recover and rejuvenate while we sleep. Our skin gets a second chance each 24 hours to get hydrated and replenished with good stuff!

Do vitamins matter?

Yes, certain vitamins play a role in maintaining skin health:

Vitamin A supports cell turnover to help in reducing acne, wrinkles, and pigmentation.1
Vitamin C is a potent antioxidant. It helps collagen production for a firmer skin.2
Vitamin E is also an antioxidant that works well with Vitamin C.3
Vitamin B3 (a.k.a. niacinamide) improves skin elasticity and regulates oil production. Dermatologists recommend it for both acne-prone skin and aging skin.4

I sweat so I’m dry

Sweating is a good thing for our skin. It moves toxins out. But excessive sweating or a lack of cleansing properly after sweating are causes for clogged pores and acne breakouts.

To prevent skin issues related to sweating, beauty consultants recommend us to cleanse our skin with a gentle cleanser immediately after exercising, and to avoid wearing tight clothing that traps sweat and bacteria against the skin.

Sweating also leads to dehydration, which tends to affect our skin’s health and appearance. I sweat, so I dry. Let’s not keep it this way.

Soothing a sunburn

You just arrived at the beach, you’re all unpacked and ready to dip these pretty toes in the sea… and you realized you forgot to pack sunscreen. OMG.

In most cases, there are enough shops along the boards to find what we need without having to go back home. But let’s say it’s a bad joss day, and we can only find an SFP 15. We’re in for a sunburn.

What to do during the day and at the end of the day to moderate the consequences?

Cool the skin: Go swimming often, stay longer in the water. Don’t spend the day lazing on the towel; at the end of the day, back at the hotel, you can apply a cool compress or take a cool bath to help lower the temperature of the skin.

Moisturize: Use a gentle, fragrance-free lotion or cream to rehydrate the skin. It’s no secret that at Deluvia, we love aloe vera. Aloe is a great plant to soothe sunburn. Pack a jar of our Miracle Aloe Cream. You won’t regret it. Ever.

See the doctor. If it’s painful, get a doctor's advice. They may recommend taking an anti-inflammatory medication to relieve the pain.

Stay hydrated: Drink plenty of water both at the beach and at the end of the day to help your body recover.

Protect your skin: If already sunburned, it’s really best to keep the sunburn covered and shielded from sun exposure until the skin has healed. Apply sunscreen every two hours, especially near water where the reflection of the light will do double-duty on your skin. Truly, the best recommendation would be to keep dressed in light clothing, wear hats and big sunglasses, and seek shade between 11 AM and 4 PM.

Beauty Skincare Masks

Masks are great for exfoliating and cleaning out our pores. Some of the most popular masks.

Clay and mud masks: Great for oily and acne-prone skin, they help absorb excess oil and draw out impurities from the pores.

Sheet masks: Single-use masks that are soaked in serums containing various ingredients our skin loves. They can be hydrating or soothing, depending on their formulation.

Gel masks: Suitable for sensitive and dry skin, gel masks are cooling and soothing, providing hydration and calming irritated skin.

Exfoliating masks: These contain good chemicals alpha-hydroxy acids (AHAs), or Dead Sea mud (rich in minerals), or fruit enzymes… Exfoliants help rem

    Beauty comes from the inside…

    Dermatologists and doctors agree: our skin reflects our lifestyle. How healthy our life habits are, what we eat and drink, how much and how well we sleep, etc.


    A healthy diet rich in fruits and vegetables provides the vitamins and nutrients our skin needs to look better. Regular exercise improves blood flow, which will benefit all our body and of course, as blood transports oxygen to our capillaries.


    Are we sleeping enough? Getting enough sleep is giving our body a chance to repair and regenerate skin cells.

    Alcohol & Tobacco

    Among other factors that harm our skin: smoking and excessive alcohol consumption. Smoking is known to damage collagen and elastin fibers, leading to premature aging. The good thing is the moment we quit smoking, our skin can begin to repair itself and sooner or later, its appearance improves. Alcohol dehydrates the skin and can cause inflammation.


    Pollution is another negative for our skin. Air pollution exposes skin to harmful particles that can lead to premature aging. Some dermatologists recommend countering the effect of pollution with products containing antioxidants, like Vitamin C and E. At Deluvia we also suggest incorporating a weekly detoxifying mask in our skincare routine to help remove impurities from the pores.


    Stress can affect the health and look of our skin. When we are stressed, our body releases hormones like Cortisol which are known inflammatory factors. We have to find healthy ways to manage our stress: exercise, meditation, and self-care can help. Here’s a good excuse to sit with a good book in a warm bath!


    Our skin is affected by hormonal changes. These can trigger acne, pigmentation, and other skin issues.


    Yes, that’s not fun. Some skincare products can be too harsh and abrasive for a sensitive skin, and cause dryness and irritation. It’s best to use gentle products on our skin. It’s also not recommended to use too many products, or to layer too many active ingredients. These can cause sensitization and inflammation.

    When in doubt, you have our number…

    If you are worried about the look of your skin, don't hesitate to contact Deluvia’s Beauty Assistants. We can provide you with personalized recommendations from our skincare line, answer your questions, and help you with your skincare routine.


    1 The Benefits of Vitamin A for the Skin.

    2 Vitamin C and Skin Health.

    3 Vitamin E for Skin.

    4 Niacinamide do for Skin.


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